HBO Max in EMEA is led by Antony Root, executive VP and head of original production for WarnerMedia EMEA. The HBO team, in particular, has earned the respect of local producers given its long tenure expanding European originals for the legacy brand. The news will undoubtedly have vast reverberations across Europe where the production sector has - despite its occasional grumblings about rights - embraced the new commissioning opportunities heralded by new streaming entrants. Discovery can afford to lose.įollowing Monday’s shock restructure of originals, redundancies are likely across the European business, though specific details are still unknown. Meanwhile, though HBO Max hasn’t yet even launched in France, strict French content quotas for streamers under Europe’s game-changing Audiovisual Media Services Directive mean that a strong French slate is unlikely to be something Warner Bros. This is likely due to the fact that Spanish-language content travels well for HBO Max, which has a big footprint in Latin America, and also serves the U.S. Two territories that are being spared the overhaul are Spain and France, where originals won’t be affected. ![]() Hungarian drama “The Informant” as well as “Lust” and “Kamikaze” will all be removed from the service. shows are also coming off HBO Max globally. However, some of these shows may be sold to other platforms - a move that provides WBD with more licensing opportunities elsewhere.Īs part of the restructure, certain European originals and some U.S. While original development will be halted immediately in the aforementioned territories, programs that are already in production will continue, and it’s understood a number of green lights that haven’t yet been announced will move ahead, too. ![]() Some of the streaming service’s most lauded international shows to date, such as Swedish sex comedy “Lust” and Danish family drama “Kamikaze,” come from the Nordics. The news, which was shared with staff and producing partners on Monday morning, will come as a heavy blow to the local drama community as well as the well-respected HBO Max team in Europe, which just months ago articulated its wish list for Europe’s scripted producers as part of a high-demand session at drama festival Series Mania in late March. Discovery’s linear networks in these regions and we remain substantial acquirers of local third-party content for use on our streaming services.” “We will continue to commission local content for Warner Bros. “Our commitment to these markets has not changed,” the statement continues. We have also ceased our nascent development activities in the newer territories of Netherlands and Turkey, which had commenced over the past year. ![]() As part of this process, we have decided to remove a limited amount of original programming from HBO Max, as well as ceasing our original programming efforts for HBO Max in the Nordics and Central Europe. Discovery, we are reviewing our current content proposition on the existing services. “As we continue to work on combining HBO Max and discovery+ into one global streaming service showcasing the breadth of content across Warner Bros. In a statement shared with Variety, a spokesperson for Warner Bros. ![]() Discovery’s post-merger growing pains and an eye-watering $3 billion cost-savings target are hitting its programming strategy in Europe, Variety can reveal.Īs the media conglomerate looks to recalibrate its streaming priorities, it will no longer produce originals for HBO Max in the Nordics (Denmark, Sweden, Norway, Finland), Central Europe, the Netherlands and Turkey, and will also remove some content from its platform in order to free up licensing deals elsewhere.
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